Steps to conduct marketing research
- Identifying the problem / for example (a decrease in sales in the organization), whether there are defects in the quality of the product, a decrease in the level of efficiency, or a sudden decrease in the sales man, an increase in the price of the product, “exploratory studies”.
- Research Design: If the organization decides on data collection methods, it must design the research
- Who collects the data?
- What data should the organization collect?
- Who should be studied?
- What is the collection method used to collect data?
- How much will this study cost?
- How long does it take to collect data?
- Data collection/
- There is secondary data, which is previously collected for a purpose other than solving the problem, and it is internal and external
- Primary data: This is necessary if secondary data cannot be analyzed. Also, this data is internal and external
- Data Analysis: After collecting data analysis, it requires analysis, interpretation, and an attempt to extract valuable information. This is why the researcher codes and tabulates the data so that each piece of information is numbered.
- Recommendations/ include future suggestions for the organization’s work. Recommendations are considered reform plans that the researcher recommends writing. It is preferable to involve those responsible for the organization in developing recommendations.
- Preparing reports: This is the last step, meaning that this report is written in a manner that is easy to understand, avoiding bias, and adhering to objectivity.
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| Marketing research |
Personal qualities of a marketing research man
- Moral traits/courage, mastery, self-control.
- Mental traits/intelligence, accuracy of observation, knowledge.
- Human traits/understanding people, cooperation, loyalty.
- Systemic traits/ability to take responsibility, ability to rely on others, ability to accept criticism.
- Marketing/health guy's overall appearance, self-confidence.
