The difference between personnel management and human resources management

consumer's behaviour

Perceptions of consumer behavior

• Economic consumer: 

The economic consumer seeks to satisfy his needs and desires based on income and price and is characterized by rationality when purchasing.

• Consumer through the organization: 

This type of consumer is loyal to the organization's products, whether individuals or groups.

• The consumer through the environment in which he lives: 

From the reality and the influence that affects the individual who lives in it, he may adapt, and it may be another decision.

• Psychological consumer: 

This factor  has a strong, effective influence linked to an impulse that may sometimes result in a negative purchase.

Stages of the individual consumer

• Idea stage: 

At this stage, the consumer initially has no information about the good or service he needs.

• Knowledge stage: 

At this stage, the consumer has knowledge of the good or service he wants to buy.

• Information gathering stage: 

Because the consumer is rational and rational, he is always looking to obtain a desired hour or service, and this is done through the information background of the consumer.

• Desire stage:

After obtaining the appropriate information about the good or service, the acquisition stage comes by using and purchasing the good.

• Selection stage: 

After purchasing the item comes the stage of comparing the items and choosing the best one.

• Purchase relay: 

This stage is called the decision stage. After choosing and purchasing the desired commodity, the purchasing stage comes after that.

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